Fight Pharm
—  High quality dietary supplements for athletes with the ambition to perform at the highest level. A product range created by the almighty Alexander Gustafsson & Ilir Latifi.

We develop their identity, packaging  & site. Art directed and shot the campaign images & produced the brand movie. Find our more at

Behind Fight Pharm are two of the worlds biggest athletes and a  nutritional physiologist & doctor of sport science focusing on sports nutrition.  

Branding in the supplements market is either mostly focused on diets or adrenaline. We wanted to develop a more fresh look for this quality dietary supplements brand backed by science.


We designed an b2c e-commerce website heavily based on a strong visual language, working along side with syncroniced campaigns on social media.