cleaning teeth since the '60s
. Fruit is delish, but unless properly protected by Pro-Emalj toothpaste, bad for your teeth. Taking the campaign “Is what you eat eating your enamel?” to Instagram, we created a Pacman-inspired game featuring a tooth with a mouth, scary fruit and fresh Pro-Emalj power-ups. Try “Bite Back!” over @sensodyne_sverige. Thanks to our friends at Prime for the fun collaboration.