TT Original Lager
— a traditional lager & Sweden’s №.1 “mellanöl” since the 60’s. TT is the collaboration between the three mayor breweries of Stockholm, Göteborg and Malmö.
We created a campaign for outdoor, DOOH and social media. And produced ideas & content for social media and on-trade. Have a l
k below.
Background

In a time when “craft beer” gets 32m+ hits on Google, ppl have more knowledge about the oldest alcoholic drink than ever. TT perceives itself as a simple lager for people who love beer, pop culture and enjoys the little things in life.

Our campaign focused on encouraging ppl to break everyday patterns and create a better balance in life. Contrary to the hard working lifestyle.

It’s the small things in life that matters — with a pinch of quirkiness.

Shakes the habitual
Message

To carry out their communication concept "fight boredom", we came up with a motivational campaign copy as an answer/ conclusion/ definition/ explanation/ closure/ completion to each situation — “Why Not”.

Social Media

To support the “serial chiller” theme, we developed content for social media during a year.

Sweden is unfortunately not blessed with many months of t-shirt weather. Which makes ppl wanna be outdoors whenever the sun shows up.

With World Cup around the corner and Sweden actually being in it, we wanted to give ppl a chance to enjoy the invincible combination.

We delivered an idea on how TT Beer could help its on-trade bar's around the city. Making it possible to enjoy a cold beverage and the sun on the outdoor seating, while watching the games live.

When you have a minute
Site

We created a simple site to gather all the social media content.

Extra

3D model and rendered packshot of the new bottle.

Visit TT on:  Facebook, or tt-lager.se