Volvo Cars— the company that invented the three-point seat belt is still a world leader in safety and looks. Together with Jung, we developed a global visual concept and identity for Our Blueprint — Volvo Cars’ internal roadmap and strategic framework, outlining the company’s building blocks for the future and profiling it as an attractive workplace.

The end result emphasises Volvo Cars' core brand purpose "For life". Freedom to move in a personal, sustainable and safe way, using imagery that subtly portrays life's beginnings. Throughout the design, the focus is on the basics of life rather than titles, countries, or technology.

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